Research On The Influencing Factors Of University Students' WeChat Mobile Learning Based On The Technology Acceptance Model

Under the background of education informationization,intelligent terminals are becoming popular,wireless network technology is developing in depth,and the mobile learning boom is heating up.Wechat was originally born as a social software,and today it has more than 1 billion active users.Nowadays,college students generally subscribe to the WeChat public account,small programs,and establish WeChat learning groups as a supplement to formal learning.At the same time,more and more users and researchers are paying attention to the value of WeChat as a mobile learning tool.The mobile learning boom based on WeChat continues to rise.The success theory of information systems reveals that the success of an information system can not only consider the elements of technology,but also the elements of user cognition and acceptance that are worthy of our attention and research.Therefore,this thesis takes college students as the research object,and through empirical research methods to find out the key factors and influences that affect the acceptance and use behavior of college students' WeChat mobile learning,and promote WeChat as a benign development of the new platform of mobile learning.This study first reviews the application of mobile learning,WeChat in mobile learning,the research status of influencing factors of mobile learning,and the development of technology acceptance model(TAM).Then the informal learning theory,social influence theory,rational behavior theory and planning behavior theory are expounded.At the same time,it summarizes the concept and characteristics of mobile learning,the educational function of WeChat,and the characteristics of WeChat applied to mobile learning.Secondly,using the technology acceptance model(TAM)as the basic model,retaining the four variables of perceived usefulness,perceived ease of use,use attitude and behavioral intention,combined with the actual situation of college students' WeChat mobile learning,adding resource quality,perceived entertainment,Five variables of community impact,individual innovation and the media.Secondly,using the technology acceptance model(TAM)as the basic model,retaining the four variables of perceived usefulness,perceived ease of use,use attitude and behavioral intention,combined with the actual situation of college students' WeChat mobile learning,adding resource quality,perceived entertainment,Community impact,individual innovation and media.The model of the influencing factors of college students' WeChat mobile learning was initially constructed,and the research hypothesis was put forward.Thirdly,with reference to the mature information technology acceptance metrics at home and abroad,combined with the actual characteristics of WeChat in mobile learning applications,the questionnaires on the factors affecting students' WeChat mobile learning were designed.Taking the college students as the survey object,the SPSS was used to clean the recovered data,the reliability and validity analysis,the descriptive statistical analysis,and the AMOS software was used to carry out the hypothesis testing and correction and path test of the theoretical model.Sample data analysis results suggested that: First of all,perceived usefulness,perceived ease of use,resource quality,perceived entertainment,community impact,individual innovation and media variables all have a significant positive effect on the behavioral willingness of college students' WeChat mobile learning.Secondly,in the process of WeChat mobile learning,the effect of perceived entertainment on the overall attitude of college students' WeChat mobile learning is the greatest;the perceived usefulness has the greatest impact on the overall intention of college students' WeChat mobile learning behavior.In addition,individual innovation and communication media together constitute the premise of the influence of college students' WeChat mobile learning acceptance.Last but not least,mobile learning based on WeChat has the advantages of timely interaction,simple operation,wide resources and comprehensive functions.It has won the widespread attention and adoption of college students and showed a relatively positive attitude towards use.Finally,according to the research conclusions,from improving the intrinsic quality and external manifestation of WeChat learning resources,strengthening the personalization and specialization of WeChat public platform resource services,expanding the promotion and promotion of WeChat mobile learning resources,and enhancing learners' WeChat learning resources.Provide reference suggestions on the understanding and experience,and improve the interactive communication mode of WeChat public platform.The aim is to further enhance college students' acceptance of WeChat mobile learning and realize the healthy development of WeChat mobile learning.