Research On The Construction Of A One-stop Operation Mode Of Badminton Training From The Perspective Of The Community

Using "community to define users" has become a new business rule in the era of Internet economy.It is an important way for modern enterprises to realize business value to tap the extended needs of users through business communities.Looking at the badminton training market from the perspective of community can not only bring broader ideas for the development of badminton training industry,but also provide a multi-dimensional implementation path for the operation and management,marketing strategy and value realization of badminton training institutions.At present,the main difficulties of badminton training institutions in the operation process are the homogeneity of curriculum content,single profit model,serious loss of members and so on.In order to get rid of this business dilemma,badminton training institutions must change from the traditional operation mode guided by "training service" to the business mode based on the relationship of "social + service".Taking the resource input,service value conversion and service output mode of badminton training institution as the research object,this paper investigates and analyzes the basic operating situation of the badminton training institution in Nanjing by means of literature,questionnaire survey,mathematical statistics,etc..The most representative badminton training institution in Nanjing city was selected as the main research carrier,and some problems and main influencing factors in the process of transforming resources into service output and operation were analyzed.Starting from the community operation,the "badminton community" is used as the service body to extend the depth and breadth of badminton training services,expand the diversity of users 'dynamic needs during the training process,and strengthen the training institution's users' retention,operational efficiency,and value realization.Way,Construct the community operation mode of badminton training institution.Finally,it is concluded that the operating mode of the training institution must meet the needs of the development of the local badmintonmarket,effectively integrate,reorganize and jointly manage the sports resources,and achieve the community management of user resources.In addition,targeted core service outputs can enhance the ability of badminton training institutions to realize value during the operation management process and reduce unnecessary cost waste.At the same time,to a certain extent,it can standardize the market order and strengthen the overall technical level of local badminton sports.At the same time,it also drives the coordinated development of badminton clubs,venues,sports events,badminton equipment and other markets,which can effectively promote badminton training.The market continues to develop.