Feasibility Study On The One-stop Operation Mode Of Commercial Basketball Courts In Jinan City

With the public fitness to carry out a comprehensive, more and more people in the hope that their work can have a healthy body. With the rapid development of economy Chinese, open-air outdoor basketball court already cannot satisfy the needs of basketball fans, and the birth of the fitness and entertainment nature of many of the compensation for the use of commercial basketball venues.These basketball venues in countries to invest in the construction of large game venues and many colleges and Universities Basketball Stadium, they paid time and operating time can persist until ten o'clock in the evening, for many commuters basketball enthusiasts to provide work after playing relaxed opportunity.Most of Jinan City Commercial basketball hall is located in Jinan Lixia District, Licheng District, which with the distribution of Jinan City Commercial basketball club into positive correlation. Lixia District is the center of Jinan City, culture, politics, economy, institutions of higher learning with the 96 million population and Shandong University, Shandong Normal University, Shandong Institute of physical education, Shandong College of Arts, Shandong Police College, Shandong University of traditional Chinese medicine, Shandong Jianzhu University, the basketball population determines the demand for commercial Basketball Hall and most of the basketball hall distribution in Lixia District around. Numerous population and basketball basketball facilities can also Lixia District Basketball enthusiasts demand guarantee and accordingly promote the development of basketball movement in Lixia District; on the contrary more fitness and entertainment consumption demand also stimulated the Lixia District Basketball economy rapid development. In contrast to otherJi'nan city basketball stadium is relatively small, blow to people passion for basketball is not conducive to the development of basketball industry.With the mass fitness in full swing in Jinan City, the existing commercial venues, regardless of the quantity or the service project already unable to meet the needs of public health, also South of the existing commercial basketball venues all use of the venue rental marketing mode, fee on time, lease or full half field pattern. This simple lease type of marketing model is very able to ensure long-term revenue, but also not enough to attract a large number of scattered staff came to the stadium consumption. The existing operating mode of the basketball venue led to a lot of "one hammer" trading, the impact of the long-term benefits of commercial basketball venues.This article on the phenomenon of Ji'nan city commercial basketball venues to visit the investigation of Ji'nan city commercial basketball stadium station operation mode for the future development of Ji'nan commercial basketball venues to provide reference.In this paper, using literature data, expert interview method, on-the-spot investigation method, questionnaire survey method, mathematical statistics, logical analysis and SWOT analysis method of Jinan City Commercial basketball venues in the existing business model and venues use were analyzed. The results are as follows:1. Jinan City Commercial basketball venues quantity distribution uneven, mostly concentrated in the Lixia District, Licheng District, a part is college basketball venues opening business.2 Ji'nan city commercial basketball venues most public transport conditions are convenient, but traffic congestion, the number of parking lots is insufficient.3 Ji'nan city commercial basketball venues from the size of the venue, the number of basketball venues distracted, can be learned that the size of Ji'nan city commercial basketball court.The management of toll mode4 Ji'nan city commercial basketball field for lease management, membership system has not been set up.5 Ji'nan city commercial basketball venues have set their own rules, but not in strict accordance with the rules and regulations of management.6 Ji'nan city commercial basketball stadium can regularly on the site infrastructure maintenance and repair.7 Ji'nan city commercial basketball venues hardware facilities can basically meet the needs of one-stop business philosophy, to provide one-stop service for consumers of basketball.8 single Ji'nan city commercial basketball stadium service model, with good prospects for development, has the broad space of commercial basketball venues one-stop operation.9 Ji'nan city commercial basketball venue management is willing to accept a one-stop venue management mode, hope to reform the stadium management mode.In conclusion, the author thinks that the one-stop operation mode of Ji'nan city commercial basketball stadium is a development space and development conditions. A one-stop operation of Ji'nan city commercial basketball stadium is feasible.