Research On The Promotion Of Competitiveness Of The Skiing Industry In Heilongjiang Province From The Perspective Of The Diamond Model

The skiing industry is a sunrise industry.The 2022 Beijing Winter Olympics brings opportunities for the development of the skiing industry.Heilongjiang province took various measures to help the development of skiing industry with the opportunity of the Winter Olympics,but in the development of fierce competition from Jilin Province,Beijing,Tianjin and Hebei regions and Xinjiang,the skiing market share has declined.In addition,Heilongjiang Province has been affected by the novel coronavirus pneumonia for a relatively long time,the recovery of the skiing market is slow,and the competitive disadvantage of the development of the skiing industry appears.Under the background of the control of the novel coronavirus epidemic in China,how to improve the competitiveness of the skiing industry in Heilongjiang Province and promote the rapid development of the skiing industry in Heilongjiang Province in the post-Olympic era has become a top priority.This paper uses the "Diamond Model" as the analytical framework,takes the competitiveness of Heilongjiang skiing industry as the research object.It adopts the methods of literature,expert interview,field investigation and comparative analysis to study the current situation of the competitiveness of Heilongjiang skiing industry,and analyzes the existing problems.Factors of production: the lack of skilled and senior management talents,facing the problem of brain drain;there are deficiencies in the number of colleges and universities to train talents in skiing industry and the diversification of courses;the inconvenience of public transport reduces the attraction of non-self-driving tourists;professional infrastructure of ski resort is insufficient.Demand factors: there are problems such as uneven team of coaches and long queue time of skiers;Heilongjiang Province skiing reception and market share decreased,the scale of demand declined.Related supporting industries: affected by the novel coronavirus pneumonia epidemic,the number of skiing tourists in Heilongjiang Province decreased,which failed to reflect the driving ability of the Beijing Winter Olympics;ski equipment manufacturing industry has been in a weak level,lack of obvious competitive advantages of brands and enterprises;there is a lack of influential competitive skiing events and mass skiing events.Peer competition level: in peer competition,professional skiing infrastructure,transportation facilities and location conditions lag behind Jilin Province and Beijing-Tianjin-Hebei region;Under the opportunity of Beijing Winter Olympics,the skiing industry was not promoted in time.Government policy: insufficient policy planning,lack of unified policy standards and systems to ensure safety and standardize business.In order to enhance the competitiveness of Heilongjiang’s skiing industry,we propose a path to enhance the competitiveness of Heilongjiang’s skiing industry based on the analysis results: optimise the supply of talents and improve infrastructure to consolidate the supply of production factors;develop domestic and international skiing markets to expand skiing market demand;improve the skiing industry chain,strengthen the support of related industries;improve the level of skiing product promotion to enhance the competitiveness of the ski regions;formulate and improve skiing industry policies to strengthen policy support and guidance.