Research On The Development Status And Countermeasures Of The Youth Basketball Training Market In Linxia Hui Autonomous Prefecture

With the popularity of mass basketball in Linxia Hui Autonomous Prefecture,young people's love of basketball,parents' pursuit of their children's health,training institutions' emphasis on business opportunities in basketball training,and the government's promotion of basketball culture,these will promote the rapid development of basketball in Linxia region.Therefore,the investigation and study on the market situation of the youth basketball training in Linxia Hui Autonomous Prefecture,which will help the youth basketball training market to operate more standardized,scientific and reasonable in Linxia Hui Autonomous Prefecture,so that the youth can obtain better basketball training and healthier physical quality,and which bring better service to the basketball training consumption provided by parents to their children.This paper takes the youth basketball training market in Linxia Hui Autonomous Prefecture as the research object,and adopts the research methods of literature and questionnaire to analyze the youth basketball training situation in Linxia region.Find out the problems from the analysis,and put forward countermeasures and suggestions on the problems.The conclusions are as follows:First,Linxia youth basketball training trainees are mainly students,the age is between 7 and 15 years old,the number of Han and Hui people is more.Students usually choose basketball training time on weekends or winter and summer vacations,and obtain basketball training information through the network.Secondly,teenagers' basketball training motivation is extensive,takes hobbies as the main motivation,which is different from parents' choice of training motivation.Parents of students generally recognize basketball,but they are less spend on training.Thirdly,coaches have different professional level,general salary level,lack of professional training,and trainees lack for scientific training.Fourthly,training institutions are single in type,lack of legitimacy,uneven market distribution and general profitability level;which lack of professionals,incomplete marketing strategies,training content and methods need to be improved.Fifth,Linxia Youth Basketball Training Market has a strong basketball culture atmosphere and a large consumer population,but it needs to change ideas and activelyexpand development.