Research On The Benefits Of Brand Management Of Private Colleges And Universities In Guizhou Province

Since the reform and opening up,the development of private education in our country has made great progress and good development.Private higher education,as an important component of private education,has entered a period of vigorous development with the development of industrialization of private education in China.This is not only conducive to the development of public higher education,but also provides an opportunity for the development of private higher education.However,the following is an increasingly competitive education market.This paper uses the theoretical results of enterprise management and marketing to study the brand management benefits of private universities in Guizhou Province,mainly including three aspects: development status,economic benefits,social influence and reputation.Starting with case analysis,this paper analyzes the current situation and existing problems of brand management of private colleges and universities in Guizhou province,and on this basis,combined with relevant theories,puts forward corresponding measures,in order to be helpful for the development of private colleges and universities in Guizhou province.This paper firstly uses the literature analysis method to understand the current research status and introduce the related concepts of brand management benefits in private universities in Guizhou Province.Then analyze the status quo of brand management efficiency of private colleges in Guizhou Province,and analyze the problems existing in the process of benefit and analyze the reasons.Then use the case analysis method and interview method,and use the theoretical results of enterprise management and marketing to benefit the brand management of private universities in Guizhou Province.The analysis of the status quo,re-interview method,based on the actual situation,to find realistic support for analysis,from macro to micro,and finally based on the previous research and analysis,combined with the theory used,put forward targeted countermeasures and suggestions to find Guizhou The path choice of the province's private colleges and universities to enhance the efficiency of brand management.According to the above ideas,the full text is divided into sixchapters.Chapter One Introduction.The main contents include the research background and research significance of the selected topics,literature review at home and abroad,research ideas,research priorities,difficulties and innovations,and research methods.The second chapter,concept definition and related theoretical basis analysis.That is to explain the relevant concepts and theories in the paper,such as brand,school brand,school brand management and other theories and explain the value of school brand management.The third chapter analyzes the current situation of brand management benefits of typical private colleges and universities in Guizhou Province and Guizhou private colleges.This chapter is to analyze the status quo and problems of brand management benefits of private schools in Guizhou Province,from the analysis of the status quo of brand management of typical private colleges and universities at home and abroad,and to understand the development status and dilemma of brand management benefits of private schools in Guizhou Province.The fourth chapter analyzes the reasons for the problems in the process of brand management in private colleges and universities in Guizhou Province.In many ways,we are looking for reasons for the problems and dilemmas in improving the brand management benefits of private colleges and universities in Guizhou Province.The fifth chapter is a case study of the brand management benefits of private schools.Taking Guizhou X College,Guizhou Y Vocational College and Guizhou Z Vocational College as examples,based on the actual situation,the paper analyzes the development history of the school and the status quo of brand management benefits.The sixth chapter is the path choice of enhancing the efficiency of brand management in private colleges and universities in Guizhou Province.This chapter is based on the research in the first few chapters of the thesis.Based on the actual situation of the case analysis,it is targeted to make suggestions from increasing investment in brand management,shaping brand content and media propaganda.