Research On Online Product Marketing Strategy Of Taiqi Education Group

With the high-speed development of economy and science and technology,the network speed boost,changing of network learning tools,from the network on demand to speech broadcast live to the present video live interaction,including the expansion of VR technology in the future,online learning because of its convenience gradually accepted by people,education and training industry in the future,the online education because of its asset light and easy to scale operations will probably replace offline teaching gradually.Taiqi education through the chain and franchisee to join the rapid establishment of the marketing network,mainly offline face-to-face teaching.In recent years because of its heavy assets features of face-to-face online education institutions and growing the challenge of all aspects of artificial,operating costs,profit margins are also gradually declining,how to continue to grow in the fierce competition,how to change their asset characteristics,from the traditional face-to-face education institutions to asset light offline online education institutional transformation is important issue facing the group.Therefore,it is more and more important for the education and training industry to apply online teaching technology to teaching and market its online products.In this paper,how to use the online teaching product design theory for product innovation in the fierce competition and the use of reasonable marketing theory for enterprises to obtain a greater market share as the core research content is studied and discussed,in order to get a solution.This paper first reviewed the product marketing some of the basic theory,defines the online product inject fragmentation,flip the classroom,live online,such as teaching concept,this paper expounds the online marketing significance of teaching products,and describes the online education is their product,and describes the characteristics of online education product marketing theory and the can application scope.Secondly,this paper further explains the online product marketing system of taiqi education through a detailed analysis of the current situation of taiqi education online products.Using the theory of product marketing in detail analyzed too,education in the online product design and composition,product pricing,channel,promotion plan and other issues,such as too wonderful education online product there is only on the lack of interaction and on location just as supplement,and sales way of offline face aging lack of innovation.On this basis,the paper is too wonderful education online product marketing management of the problems put forward the corresponding marketing strategy,and the corresponding too product research and development and innovation of the education is given,simplify too education product pricing,expand marketing channels and reconstruct concrete operation measures such as sales promotion plan,designed to help too,education better use of the product marketing theory to solve the existing problems,in the fierce competition in the development of better.