A Research Of Taiqi Group For Services Marketing

With the rapid development of economy and technology, the demand fortalents with high quality of society is increasing,and it makes influence on and gives promotion to the development of training i ndustry in China.At the same time,the training industry has brought tremendous pressure of competi tion.The paper intends to make enterprise in the fierce competition to benefit with service marketing theory to find and solve their own problems to analyze and discuss, guide enterprises to use the corr ect service marketing strategies and measures to achieve greater market share.In the background that the product economy switch to service economy,Taiqi education group quickly establishes the mark eting network by the chain region and the franchisee, However, with the quantity of chains becomin g more and more huge, and increasingly fiercer competition of the industry, how to continue growin g in the fierce competition is an important work for the working group. Thus, it is particularly impor tant for training industry to put service marketing management into business management skill.This paper gives a review of some fundamental theory of service marketing, a define of the concept of ser vice,and explains the significance of service marketing,describes the characteristics of its service an d the 7PS services marketing theory, main characteristic,application range. Secondly, through the de tailed analysis of the status of the Taiqi education, it clarifies the current service marketing system o f Taiqi. Finally, the organization use 7PS service marketing theory dealing with its problem among products, channels, value, sales promotion combination, service personnel, service process and phys ical evidence.For example,the product design is too simple, and the lack of integrity in the pre-mark et after-sales service is also a tough task. Under the circumstances, the paper delivers a solution of th e task above. It aims at strengthen Taiqi education products R & D, simplifying the products pricing,service standardization.