Research On The Transformation Of Discourse Methods In Ideological And Political Education Of College Students In The Micro Era

With the rapid development of mobile Internet technology,smart phones,tablets,such as universal access to portable mobile terminals,to "We Chat" "weibo",represented by way of information transmission,and to "read" "micropayments" marked "micro public good" way of social life,China's mobile Internet has entered the "micro" appeared in the new era.“Micro Era”of various kinds of micro platform show the words with the widespread of subject of discourse object equality,open discourse context and discourse discourse media diversification,pure refining and discourse content fragmentation "discourse" discourse context and discourse on the traditional ideological and political education content,discourse,and discourse,and many other aspects of challenge.Therefore,based on the background of micro-era,this paper,on the basis of summarizing and referring to the existing achievements in the study of ideological and political education discourse,makes use of the literature research method and case analysis method to discuss the topic of “transform the Discourse mode of College Students' Ideological and Political Education”Through literature research to clarify the basic concepts and in-depth analysis of the basic theory.From the concept of discourse to the concept of ideological and political education discourse,and summed up the characteristics of ideological and political education discourse.Secondly,the paper traces the development course of the "micro era" through literature review,and defines the micro era from different perspectives,such as philosophical connotation,science and technology,and the way of information transmission.At last,we deeply understand the connotation of "transformation" and put forward the concept of the transformation of college students' ideological and political education discourse from the perspective of micro-era.The case analysis process deeply discusses the discourse communication characteristics of the micro-era,and analyzes the opportunities and challenges for the development of college students' ideological and political education discourse in the context of the micro-era.Typical college students' online ideological and political education work cases represented by "MY(Media Of Young)studio" and "meng brother studio" were selected to analyze the ideological and political discourse characteristics Of college students in "two micro ends".Based on a large number of case studies,it is concluded that from the perspective of "micro-era",the ideological and political education discourse of college students presents the "extensive discourse subject" and "equal discourse object"."Open discourse context" and "diversified discourse media";On the basis of theoretical research,the new state of "refinement of discourse mode" and "fragmentation of discourse content" grasps the goal and direction of the transformation of discourse mode in ideological and political education of college students.The discourse of ideological and political education originates from the practical process of ideological and political theory teaching and daily ideological and political education management in colleges and universities.Therefore,the discourse transformation should adhere to the principles of political nature,openness and humanity.Based on different discourse scenarios,this paper theoretically discusses the transformation of college students' ideological and political education discourse from the perspectives of content optimization,mode change of expression and expansion of communication channels,such as "discourse of ideological and political theory courses in colleges","discourse of daily ideological and political education" and "discourse of online ideological and political education".