Path Direction Analysis Of The Discourse Transformation Of Ideological And Political Education Under The New Media Environment

As an important carrier and construction of the ideological and political education work, the discourse of ideological and political education plays a very important role. At present, with the rapid development of information technology, humans enter the new media era that uses the Internet as the medium. The advent of the new media environment broadens horizons and enriches the public life, at the same time, expanding the area of the radiation of ideological and political education work, so that the equal open public discourse space can be established. On the one hand, it brings opportunities for the innovation of ideological and political education discourse;on the other hand, it makes the ideological and political education discourse in an awkward situation, and increasingly highlight the hysteresis quality of discourse of traditional ideological and political education, and it is difficult to fuse the development needs of the new media environment, and moreover the discourse between the educators and the educated can’t be effective docked, presenting the state of aphasia. Therefore, how to implement the new media environment of ideological and political education discourse transformation effectively has the important practical significance to improve the effectiveness of ideological and political education discourse.This paper consists of five parts. The first chapter mainly introduces the research background and significance, research situation, research methods, research innovation and inadequate of the paper. The second chapter summarizes the new media environment and the discourse of ideological and political education, defining the related concepts and analyzing its basic characteristics. The third chapter focuses on the theoretical foundation and principle of the discourse transformation; historical materialism theory; Marx’s need theory and Habermas’ communication theory. They provide an important theoretical support to the research of this paper, and insist the correct guiding principles that guarantee the discourse transformation. The fourth chapter is based on the previous section and mainly introduces the circumstances of ideological and political education under the new media environment and expounds the new media environment that brings effects to ideological political education discourse, facing opportunities and challenges, and it is possible and necessary to transform the ideological and political education discourse.At the same time, analyzes realistic difficulties of the ideological and political education discourse, summarizing its predicament attribution. The fifth chapter analyzes the content of ideological and political education of discourse under the new media environment. It mainly undertakes this chapter from four angles, which are the concept of discourse, discourse content, discourse pattern and discourse subject, combining with the characteristics of the new media environment, trying to explore the feasibility path and strategy of improving the effectiveness of ideological and political education discourse.