The World Of Douyin: College Students' Self-presentation And Subjective Well-being Exploration In Short Videos

Recent years have seen a dramatic shift that Scene-based dynamic communication of mobile phones changes traditional ways of socializing and communicating.The short video application Douyin whose slogan is Recording the happy life focuses on young generation who live in first and second tier cities.Their digital imprint is extended to the field of network interaction.American sociologist Goffman proposed the theory of self-presentation that people create a good image for others through impression management strategies.Douyin meets the needs of college students' self-expression,as well as provide a channel for emotional sharing in an interactive context,which is significantly important for studying new features of their self-presentation.Happy life is the ultimate goal of human development.Mental health of college students have been paid more attention.Good spiritual life is conducive to shaping the correct outlook on life and values.Social medias such as Douyin have a subtle influence on college students' feeling of happiness.Therefore,the second purpose of this paper is to study the motivation of self-presenting under the influence of subjective well-being.This article focuses on the content of college student creators,and analyzes these problems mainly by content analysis,in-depth interview and other methods,as well as combining Merovitz's related media ideas.There are three main types of self-presentation.They are daily life recording,creative entertainment and face value.In the context biased towards the “back stage”,the self-presentation of college students focuses on recording their real life.They usually use idealized impression management strategies to display positive images in line with the spirit and vitality of contemporary college students.However,They strengthen isolation strategy for kinship and implement stricter privacy management for their parents and elders.It is an established fact that the entertainment function of Douyin brings happiness to college students,and it is also an important way to obtain news,information and knowledge.Their performance is based on three levels of motivation:self-actualization,the right to speak and the need for interpersonal communication.Students enriches the other side of the real self,and keep balance.They play an active role as network opinion leaders,highlighting the sense of social responsibility and mission in order to promote positive social energy,but behind the entertainmentcarnival,Douyin also brings negative emotional experience to college students.The loss of the user's subjective status creates a sense of time anxiety,which causes the hidden danger of digital addiction.