The Analysis Of The Business Model Of The Professional Sport Industry Based On The Attention Economy

As the information technology developing progressively, we human have immerged in the air of information exploration. What is really scarce is our attention rather than information which is now overflowed everywhere. So here comes the "attention economy", which means in this era, to earn people's attention is much more important than agglomerating capital, and given to this mass craving, some organizations featured as "attention magnet" sell what they own----people's attention to the one who need it and earn profits then.In the other hand, there were some changes happen in the field of professional sport since 1980s. For example, the ticket sales is no longer the largest part of the revenue of professional sport industry, however, it is the TV rights franchise income and the sponsorship income which makes the western professional sport industry become more capitally intense. As we think these over, we will find that traditional Service Theory used to explain the phenomenal of the professional sport cannot work any more.Due to the situation mentioned above, I wrote this thesis to analyze these phenomena in the field of professional sport based on the angle of attention economy from three main income of the industry such as the ticket sale, TV right franchise income and the sponsorship income. By the ways of research of investigation, logical analysis and corpus listing, I indicate the business model of currency professional sport organization and make some new findings:Firstly, as the resource supplier of the mass media industry, the professional sport industry became more and more adorable to the latter because of many advantages compared to those who also outlets information products, so it makes sense for it to get more TV right franchise income.Secondly, there are two basic business model for the professional sport industry, one is the ticket-based pattern, the other is the attention-based pattern.Finally, in the business model of ticket-based pattern of the professional sport industry, the league is the one who products and the audience is the one who consumes, whereas in the business model of attention-based pattern of the professional sport industry, the audience is the one who products and the enterprise is the one who consumes. As the intermediary, the mass media and the professional sport league earn the commission from those who buy attention.