Research On The Development Of Ski Tourism Population In Heilongjiang Province

In the new century,with the rapid economic development and social progress,the quality of life and health awareness of the people in the gradual improvement in the ski tourism industry in Heilongjiang Province,driven by the rapid development of skiing is no longer high Not climbing sports,has become a popular sports leisure sports.Heilongjiang Province as the first to carry out mass skiing and skiing tourism industry in the region,has been in the industry with brand effect.However,in recent years,the development of skiing tourism population in Heilongjiang Province began to encounter bottlenecks,mainly in the slow development of public skiing,ski tourism development of the poor population environment,and competition in the industry.Only by studying the status of the development of skiing tourism in Heilongjiang Province can we formulate feasible measures to promote the development of skiing tourism market in Heilongjiang Province.On the current information,there is no specific study for the skiing population of Heilongjiang Province.Therefore,it is necessary to study the development of skiing tourism in Heilongjiang province.Based on the theory of consumer behavior theory,tourism psychology theory and tourism destination theory,this paper starts with the status of skiing tourism in Heilongjiang province,and uses the methods of literature and interview to analyze the problems existing in the development of skiing tourism in Heilongjiang Province.the study.This paper summarizes the influencing factors of the development of skiing tourism in Heilongjiang province,and analyzes the environmental factors of the development of skiing tourism population,and then analyzes the skiing tourism population of Heilongjiang Province Development of the existing problems were fully explored.This paper puts forward some suggestions on the development of skiing tourism in Heilongjiang Province.Firstly,from the point of creating a good skiing tourism consumption market,the author puts forward to strengthen the legal system construction and standardize the industry regulation;fully optimize the skiing tourism environment,build Heilongjiang tourism brand;regulate skiing in Heilongjiang Province Coach market;innovative marketing tools;training skiing talent,building talent gradient.Secondly,from the point of view of optimizing the structure of skiing tourism,we should pay attention to the female consumption market,increase the consumption market of the elderly,and introduce the skiing into primary and middle schools in Heilongjiang Province.With the training of ski tourism,popularization of ski culture;a correct understanding of skiing,changing the wrong concept of interest.Finally,we should optimize the structure of ski industry,strengthen the interaction of skiing and tourism,and expand the cooperation of tourism,so as to provide theoretical support and relevant evidence for the development of skiing tourism population and its policy in Heilongjiang Province.