Research On The Development Strategy Of Nanjing Urban Construction Group

Nanjing Urban Construction Investment Holding(Group)co.,LTD.(hereinafter referred to as the "Nanjing Urban Construction Group"or the Group")as Nanjing local urban construction investment company,is an important state-owned asset management platform,Nanjing public insurance for platform,urban construction investment and financing platform and project construction.Where stripping the investment and financing platform of governmental function and bond issuance in 2015 issued by the party central committee and the state council on deepening the reform of state-owned enterprises guidance "(found[2015]no.22)against a background of the transformation and development of Nanjing Urban Construction Group is faced with,is worth thinking and exploration.First of all,the paper introduced the research background,the strategy of Nanjing Urban Construction Group illustrates the purpose and significance of the strategy research.Then,through the basic situation of nanjing urban construction group,development course,puts forward the necessity of transformation development.Then,the paper analyzes the Nanjing Urban Construction Group facing the external environment,industry environment and internal industrial structure,management mechanism,etc.,and puts forward the nanjing urban construction group during the period of "much starker choices-and graver consequences-in" strategic development orientation,mission,vision and objectives,strategic implementation measures.In this paper,the research method for the integrated use of the enterprise strategy theory,combination of macro and micro analysis,SWOT analysis and other research methods,the development of nanjing urban construction group during the period of "much starker choices-and graver consequences-in strategy to explore.Through the study of the comprehensive analysis of Nanjing Urban Construction Group,the Group during the period of "much starker choices-and graver consequences-in,should focus on the SO strategy,complying with the requirements of the national equal basic public services,to adapt to the change of government borrowing and platform company transformation requirements,in accordance with the planning,financing,construction,operation and management of the "five one" ideas,adjusting and optimizing the internal management and operational mechanism,gradually achieve by investment in infrastructure construction to invest in the construction and operation management transformation,from the"task oriented" to "market operation",by focusing on the main direction of transition to the new transformation of new towns,even from the limited to the Nanjing market to intercity development in Yangtze river delta development transformation,further consolidate group investment in infrastructure and public facilities construction and operation of service orientation.