Research On The Marketing Strategy Of Shanghai Bell Broadband Access Products

With the rapid development of ten year,China has become the first countries in scale in the whole world.Broadband access user have surpass hundred million.Under a series of advantage good factor's promotion such as in three net fusions,the entire account executive and the thing networking,the domestic wide band market faced with the significant development opportunity in China.According to expert what predicted the Chinese broadband access market will certainly speed up developing,estimate to 2014 over the coming 5 years,the Chinese broadband access consumer will reach 225 million.But the realistic question is:big and is not strong,at the same time,there is the obvious gap in China and the developed country in popular rate,turning on rate,new technical application aspect.In the article,the author analyzes the marketing strategy environments of ASB's broadband firstly,and gets the result that ASB faces opportunities and menaces in external marketing strategy environment based on the analyze of outside environment broadband access products line's such as products line competition situation,market demand analyze and predition,SWOT matrix etc.And then the author analyzes ASB internal environment such as corporation's general situation and marketing,and perspective the advantage and disadvantage of its communications products.Finally the author thinks ASB faces not only hard-won opportunities but also serious menace.In a conclusion,combined with the above analyze and detail market target choosing,the author do the market orientation of ASB's broadband access and finds a suitable solution on the product strategy,price strategy,channel strategy and promotion strategy.At the same time,the author also hope that the research result will offer a valuable reference to broadband access products in the market of domestic and international.