Research On Optimization Of Chinese Manufacturing Industrial Cross-border E-Commerce Logistics Solution

This paper aims to the introduction of S company's developing history,which is a representative manufacturing enterprise in the manufacturing industry,and confirms the bottleneck of S company cross-border e-commerce in 2015 is a logistics solution choosing issue.Through the SWOT analysis of S Company's existing cross-border e-commerce logistics solution,which has both advantages and disadvantages.On one hand,the traditional third-party logistics solution has the advantages such as cost saving and core business focusing for the small enterprises in the earlier stage.On the other hand,the third-party logistics solution has the disadvantages are more prominent,such as the barely user-friendly shopping experience,high logistics unit cost and symmetry information.Challenges and opportunities are coexist in the situation of rapid development of cross-border e-commerce,comparing with several other common cross-border logistics solution to judge whether the existing logistics solution of S company is reasonable.Proposed to take the rental of overseas warehouses as logistics solution which could shorten the arrival time to customers,accelerate goods achieving and returning,improve the shopping experience,reduce the cost of logistics units,and guide the production of stocking with much more precise information.For the rental of overseas warehouses may exist high costs and unsalable risk of goods,through the third-party overseas warehouse service providers to select the standard analysis to determine the S company's most suitable cross-border e-commerce products and overseas warehouse inventory design.And finally to prove and comment the feasibility of this optimization of logistics solution from the financial angle.As a typical transformative representative of China's manufacturing enterprises,S company is worthy of other similar enterprises to learn from.