A Research On Business Models Of FE Company

With the development of the world economy and improvement of manufacture technology,the traditional manufacture business models got serious challenges.To adapt to the development of the situation,design and innovate new business models,promote marketing management,increase marketing efficiency,raise profit and market share become critical for all manufacturing enterprises.Hence,the increasingly importance on the study of business models has been attached to entrepreneurs,as a new management tool,company with the change and development of the new economic situation,change the shortage of traditional marketing,follow the demand from market and customer,create new business models with more efficiency are the most important issues for companies' survival and development.FE Company is a Canadian invested corporation,also one of the biggest Semiconductor components distributors.Among the top 10 firms of this industry field,this company is only private company.Their unique business models are the biggest power for the company's survival and development,and the company's core competitiveness as well.This thesis subject is using business models theories to learn and study FE Company's business models creationGuided by Professor Weng Junyi's theory,in order to study the FE Company's business models creation under the multi-exchange environment,the writer use Mesoscopic business models theories on value assertion,value support,value maintain and value exchange to study the customer interface strategy,and offering some suggestion on the marketing strategy and BIM system.