Internet Financial Supervision Research

As the Internet Finance rapidly advances,various financial forms have permeated into every aspect of our life.It can be said that the application and popularization of Internet technology has expanded the boundary and audience of the traditional financial services.However,the fast advancement is often accompanied by the risk.The folk incidents of Internet financial risk broke out successively in the market,leading to the Internet financial industry stuck in the crisis of public opinion.Ping An Bank is a national joint-stock commercial bank.On the one hand,it focuses on the traditional financial field.On the other hand,it takes advantage of the Internet technology.With the reference of the experience and lessons of most of the Internet financial institutions in the market,it launched the "Orange e Bank" in June 2012 based on the business development and optimization of original network channels.Subsequently,the "Guiding Opinions on Promoting the Healthy Development of Internet Finance" was jointly issued by ten departments including the People's Bank of China,which officially marked the Internet financial industry's entering the financial regulatory system in our country.With the analysis of the Internet financial business of "Orange e Bank" in Ping An Bank,the paper involves a study on the regulatory status and existing problems of product,risk and so on.In combination with the characteristics of the traditional financial regulation and current status of Internet financial regulation in our country,some effective and feasible measures and suggestions are put forward to deal with various problems in the regulation of "Orange e Bank" such as the absence of regulatory system,lack of unified management of system and information and unguaranteed consumers' rights and interests etc.It is suggested in the paper that the regulators establish the special Internet financial supervision department.Apart from that,the professional institutions are required to establish perfect disaster preparedness system and build strict information disclosure mechanism and through credit system.At the same time,we should further promote the popularity of social financial knowledge and set up complaint and strict accountability mechanism.It was intended to provide support for the healthy development of Internet finance in China.With the rapid layout of traditional commercial banks in the financial field,the regulatory authority must seek balance between sustained standardization and innovation.In addition,it should make use of the previous superiority of regulatory experience of the traditional commercial bank,and extend the regulatory standardization of the entire Internet financial industry quickly and vigorously.