The Business Plan Of SanMing City Bian Vegetarian Restaurant

Nowadays,our country is in the stage that the urbanization process is further deepened,especially in eastern coastal areas;the corresponding urbanization degree has approached or reached the level of developed economy.Accompanied by the improvement of living standard,the overproduction of material has solved the problem of food and clothing but resulted in over-nutrition,so people are eager to get a healthier dietary way.In modern life,vegetarian diet has become a fashionable dietary way highly recommended in the word because of its healthy,environmental,natural,and nutrient features,thus become the dietary consumption hotspots.Restricted by various kinds of subjective conditions,the development of vegetarian dietary industry is still in primary stage,and there are many disadvantages in the location and popularization of brand and the operation management of product service.Sanming City Bian vegetarian restaurant was founded in the above-mentioned market background.We choose Sanming,the national civilized city and the greenest city in Fujian which is the greenest province in China to be the main market support of newly-established enterprise.The rapid development of social economy and the escalation of per capita disposable income make a foundation for vegetarian dietary industry.According to the whole social economy development and people's living standard in Sanmin,we have a firm believe that Sanming City Bian vegetarian restaurant can get better development in region market.First,the paper will introduce the research background,goals and methods in the introduction part to generalize the whole structure.Then it will introduce the general situation of the stat-up project including the content,features,advantages and development targets and strategies and so on.Next,the paper detailedly illustrates the content of the business plan from the analysis of market environment,competition,sales strategies,business management,financing plans,financial affairs and risk management.By means of PEST analysis of vegetarian dietary market in a macro level and the analysis of the basic condition of vegetarian dietary market applying the five-force model put forward by Michael Port,the paper put forward the market position,sales strategies,management concepts,detailed financial plans,and feasible financial scheme.Of course,in order to better deal with some possible risks,we systematically analyze the scheme of related risk control in the end of the paper.Finally,we make some main conclusions and generalize some disadvantages of the research on the base of synthesizing the research and analysis of the whole text.