Research On Business Model Of Farmer Professional Cooperative In The Context Of Internet Plus

In 2007,China promulgated<Farmer Cooperative Law>,and established the legal status of farmer professional cooperative in the market economy.As a social enterprise,farmer professional cooperative isn’t only increasingly becoming an important carrier of rural economic development,but also an important means to solve the three rural issues.With the rapid development of science and technology and the change of consumer market,the original business model of co-operative has been greatly affected,and the problem is increasingly exposed.As engine of new economic development and the rep-resentative power of innovation driven development,the "Internet plus" is respected by academia and industry.Through the research on the business model of the farmer pro-fessional cooperative under the background of the "Internet plus",we can enrich the theory of business model,and provide a new idea for the farmer professional coopera-tive to play its important role,so this article has a certain theoretical and practical sig-nificance.The nature of social enterprise of the farmer professional cooperative requires that it should enhance the ability of economic development while ensuring the creation of social value,so as to realize the sustainable development.Based on the theory of Wei Zhu’s business model,this paper defines the business model and business model ele-ments,forming a basic framework for the analysis of the business model of farmer pro-fessional cooperative.Through the detailed analysis of the development stages and the business model of the farmer professional cooperative in our country,the author points out the existing problems,and the author think that it is an effective way to solve these problems by integrating the business model and the Internet.Based on the discussion of the integration of the elements and the Internet,the possible conflicts in the process of fusion are discussed.Business model innovation can be change of a single element,but more often it is two or more elements to change at the same time.Farmer cooperative can innovate business model,starting from the 4 aspects,such as product or service in-novation,brand innovation,current pattern innovation and value network innovation.Finally,the article selects The North Vegetable Garden(joint)in Beijing as a case to analysis.The integration of the North Vegetable Garden and the Internet as well as its business model are analyzed.The author get enlightenment from the case,and com-bined with the previous research and the development experience of foreign agricultural cooperative,the paper puts forward some suggestions for optimization.It provides the reference object and the confidence for the farmer professional cooperative to carry on the business model innovation.