Rizhao City Farmer Cooperatives Business Model Problem

Farmer professional cooperative has enriched and perfected the system of the unified and decentralizedmanagement based on the family contract management in rural area.With its members as the main service objects, provided processing, selling, transporting or reserving agricultural products the purchase of agricultural means of production, sales,processing, transportation and storage of agricultural products, business technology, information and other services related toagricultural production.Farmer professional cooperative is the carrier to improve market competitiveness, increasing farmers’ income, is an important platform to realize scale management, the development of modern agriculture, is an important position, increase rural investment of rural finance.Farmer professional cooperative in RiZhao appeared late. In the end of1989in Juxian Zhai Li He Xiang founded the first chicken professional cooperatives.After that, all concerned and farmers have made unremitting study and practice inthe establishment, development andimprovement of farmer cooperatives, up to now there have been the development of professional farmers cooperatives2414.Some progress has been made in the development of speed, structure, quality, service function etc.. Business model from the initialsingle spontaneous joint founder of farmers, rural grassroots organizations set upto large Homo habilis, agricultural services, leading enterprises sponsoring the pluralistic development. Yet there is plenty of room for improvement..Especially in the aspect of business model of specialized farmers cooperatives, still faces many problems and difficulties.With the accelerating process of agricultural marketization advancement and modernization of agriculture,Especially the accession to the WTO of the impact of agriculture, Bringing many newsituations, new problems and new challenges for the development of specialized farmers’cooperatives, This makes the part of professional farmers cooperatives in survival difficult, slow growth, low efficiency dilemma.Based on research on the spot and consulting new data,In addition to books they often have periodicals, journals, periodical indexes and directories. Examples of USA, Canada, Holland, Japan and other different types of farmer specialized cooperative organization management mode, Combined with the actual operation mode of professional farmers cooperative s in Rizhao City,using of public management science,Putting forward to improve and perfect countermeasures of management model of farmers cooperatives in Rizhao City: To expand the scale, improve grades, take the "integration" road; Scientific management, strict management, take the "normal operation" road; Straighten out the relationship, strengthen the internal cause,"farmer leading" road; Extending cooperation, build quality, take the"high road industry"; Take the country, into the world, take the "open" road. In order toassist the success experience, find and solve the gaps and problems, make the farmer brothers and the relevant aspects of reference, detours, provides the reference and help to the farmer specialized cooperatives inRizhao City rapid and healthy development.