The Research Of Extending Coverage Of Public Housing Fund Under Kahneman And Tversky's Framing Effect Theory

The deposit collection is the source of the capital pool of public housing fund,and it's also the key for the system's survival.With the development of the system,the problem comes out.Looking from the perspective of fairness,some experts hold the opinion that the participation mechanism seems to have a prejudice against people's·identity.The right for the low-income population has not yet been protected well,coupled with the cardinal number and the rate of the deposit being unreasonable,the gap between rich and poor is widening,this results the inequities.Looking from the system's survival,with the advent of a gray society,the fund's net capital inflow will be reduced,some parts even appears that the public housing fund management center has no money for the loan.Based on this,we suggest to bring the staff of the private enterprises and migrant workers into the public housing fund system in order to ensure the fairness and system running smoothly.This article use the research methods of the experimental economics,based on people's preference of risk choice,we design four experiments which include the KT framing effect,the stimulation covering effect,the mandatory deposit covering effect and the mixture one.All the subjects have a choice between public housing fund investment and risk investment.After collecting the experiment data,we use the the logit selective model and linear probability model to estimate whether the result is statistically significant.Through the analysis of the data,we conclude that if the experiment contains the KT frame,52%of the subjects would change their choices from risk investment to public housing fund,and those subjects have the characteristics of older,in higher education,unstable working condition,smaller work unit,and no house property.if the experiment contains the subsidies stimulation for the amount of 200RMB for each person,more than 70%of the subjects would change their choices,when raising the mandatory deposit level to 30%,more than 64%of the subjects would change their choices,and the change seems to be faster.On the above conclusion,this paper puts forward the following policy suggestions:first one is to propagandize policy on certain purpose,second one is to give staff some subsidies stimulation,third one is to enhance the mandatory deposit level,the final one is to give special preferential policies to the special group.