A Company's Marketing Strategy Optimization Of Aquatic Products

China is the largest population of the country,aquatic products operating a larger,industry competition is becoming increasingly fierce.How to seize the development opportunities of the aquaculture industry,invincible,you need to have a keen market analysis ability,strong marketing ability,in order to compete in the market which win.A aquatic products company mainly engaged in freshwater fish,shrimp,crab and other aquaculture,freshwater products,the acquisition,processing,cooked food processing.Now face the incentive market competition,A aquatic products company marketing strategy has not been able to adapt to the development of the urgent need for optimization and adjustment.According to the status of the company,A aquatic products marketing and market analysis,research,develop effective marketing strategy,the company's production and management to maximize the value,to ensure the best interests of the company,optimize the marketing strategy of the company,make the company better and faster and more healthy development.This article is divided into six parts: the first part is the introduction,including the research background,significance and research situation at home and abroad.The second part is related to the introduction of marketing theory,including aquatic products market,marketing,aquatic product marketing and other related theories.The third part of the A aquatic products company marketing analysis of the situation,mainly through its internal financial,in-service staff and customers to investigate,so as to understand its marketing basic situation.The fourth part of the A aquatic products company marketing problems,through the investigation and analysis,summed up the A aquatic products company marketing in product strategy,price strategy,channel strategy and promotion strategy problems.The fifth part puts forward A aquatic products company's marketing strategy optimization,including product strategy,pricing strategy,distribution channel strategy,promotion strategy and other measures.The sixth part of the A aquatic products company marketing strategy implementation safeguards,mainly including four aspects: perfect organization,internal funds support,perfect incentive system,strengthen marketing training.The seventh part summarizes the research and puts forward the future prospect.