A Study On Developing Entrepreneurial Success Scale And Its Moderation Effect Of Entrepreneurial Calling On Entrepreneurial Behaviors

Entrepreneurship is a hot issue that has attracted wide public attention since the 1980s.Since the era of Internet in 2015,the overall thinking of the central government in employment has been to promote entrepreneurship and innovation and the development of employment and entrepreneurial institutional mechanisms.Against this background,undergraduate entrepreneurship has become a popular trend,and more and more college students are joining the ranks of entrepreneurship.This will inevitably trigger a new wave of college students'entrepreneurship,and highly educated young entrepreneurs will become entrepreneurs.In extensive research on entrepreneurship,however,there is no consensus on the criteria for success in entrepreneurship.Therefore,we must theoretically analyze in depth the impact of the Chinese college students' entrepreneurial success scales and the relationship between entrepreneurial success criteria,entrepreneurial self-efficacy,and entrepreneurial behavior.The research content is mainly divided into two parts.The first part is the connotation,structure and localization scale of entrepreneurial success under the Chinese context.Through the review of the literature on entrepreneurial success criteria and interviews with entrepreneurs of undergraduate students,an initial measurement project was established.Then 261 valid data surveys were used for exploratory factor analysis to find silver substructures to form a new scale.Finally,the validation of the scale was confirmed by confirmatory factor analysis and reliability and validity analysis with 212 valid data.The second part of this research is the linkage effect of college students' entrepreneurial calls,entrepreneurial self-efficacy and entrepreneurial behavior,and the moderating effect of entrepreneurial success scales.The relationships were examined through statistical methods such as multiple linear regression.The following conclusions are drawn:Entrepreneurial calling has a positive effect on entrepreneurial behavior;entrepreneurial self-efficacy has a complete mediating role in the process of entrepreneurial calling for the role of entrepreneurial behavior;entrepreneurial success criteria have a relationship between entrepreneurial self-efficacy and entrepreneurial behavior.Positive adjustment role,among which,the entrepreneurial psychological success orientation and entrepreneurial social influence orientation will strengthen the role of entrepreneurial self-efficacy and entrepreneurial behavior.