| Under the guidance of the strategic management theory,using PEST analysis of a company is the current macro market environment,combined with the five forces model to analyze the company a in China market competition environment,using the SWOT analysis method,in-depth analysis of the choice of the development strategy of a company.Xiamen A company specializes in power quality related products sales,customer service and technical advisory services,A has no independent knowledge of the brand,according to A company's market resources,and Italy B company,C company in the United States in the agreed conditions,adopt the business model of dual brand,a clear division of responsibilities,A the company is responsible for the regional market,market promotion and sales,B,C company responsible for cooperation in market products,technical services,can effectively balance the B C,the company's bargaining power,mutual win-win cooperation.In this paper,by analyzing the market rigid demand for the quality of the products of electrical energy,industry research competitor brand competitors,make full use of existing resources,reasonable layout of the market;in Fujian area is mainly strategic cooperation with company B,and vigorously promote and sales company B brand,key to the third industry and urban and rural residents with electricity project mainly;Chongqing,Sichuan region:mainly with C company strategic cooperation,vigorously promote and sell C company brand,the zero breakthrough in many fields in the low-voltage reactive power compensation of regional market,the main focus of the third industry in commercial property,information data center,financial centerThis paper can change the quality of the product by the market demand of electricity,a detailed analysis of the advantages and disadvantages of competitors,combined with their own actual situation,the A company through innovative business model,a good grasp of the strategic direction of development,this is our starting point for research. |
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