RMP Analysis Of Coastal Leisure Sports Tourism In Rizhao

With the successful hosting of the Olympic Games and the promotion of the fitness awareness,leisure sports tourism has gradually become a new trend that people are pursuing.The development of leisure sports tourism has injected new impetus into tourism.How to give full play to the advantage of Rizhao City's coastal tourism resources and analyze the development of coastal leisure sports tourism to promote the coordinated development between coastal leisure sports industry and tourism in Rizhao,is a topic we must study.Based on the current study results of leisure tourism,sports tourism and coastal leisure sports tourism both at home and abroad,this paper used survey methods such as documentation,interviews,RMP analysis and questionnaires to analyze tourism resources,markets and products of coastal leisure sports tourism in Rizhao qualitatively and quantitatively and put forward strategies for developing coastal leisure sports tourism in Rizhao city.The main problems which were found during the analysis of the development status of Rizhao coastal leisure sports tourism are as follow: the lack of scientific and unified planning for resource development;insufficient digging of local cultural connotation,feature brand has not yet formed;incomplete infrastructure and service facilities;inadequacy of publicity and low market cognitive;lack of highly qualified professionals.Coastal leisure sports tourism in Rizhao has a great develop potential.The rich coastal leisure sports tourism resources are the basis for its development.The rapid development of economy,the increase of people's income and the change of their lifestyles have accelerated the development of the coastal leisure sports tourism market.In order to promote the further development of Rizhao coastal leisure sports tourism,the following strategies are proposed:offering exclusive projects according to local resource;enriching the tourism consumption industry,creating quality tourism projects,to improve tourism comprehensive benefits;accelerate tourism informatization and promote marketing campaigns;improve community participation and improve the system for training talent.