| Sharing economy means that multiple entities share the same assets or services by renting or even free of charge.The core of sharing economy is to improve the efficiency of resource utilization.As a new economic force,sharing economy has subverted the traditional industries of transportation,renting and other industries,also,it has been recognized by the government and is on track.The 13 th Five-Year Plan in 2016 indicated that we should encourage the establishment of an open platform for sharing resources and develop it actively.In 2017,eight departments including the National Development and Reform Commission jointly issued the Guiding Opinions on Promoting the Sharing of Economic Development.That shows that sharing economy is playing an increasingly important role in the modern economic environment.Peter Drucker,a management guru,once said that the competition among enterprises in the world today is no longer the competition among products,but the competition among business models.Business model has become the decisive factor in contemporary enterprises.Therefore,under sharing economy,the innovation of business model also ushered in new opportunities and challenges.It is necessary for us to abstract the factors that affect the innovation of the business model under sharing economic environment,of which can provide better choices for modern enterprises.The problems researched in this paper is the influencing factors of business model innovation driven by sharing economy.To this end,the paper take sharing economy as backgrounds.Through summarizing the related literature,it clarifies what is the characteristics of sharing economy as well as the problems of business model and business model innovation.The research model of influencing factors of business model innovation is technological innovation,entrepreneurship,external competition pressure and institutional model.At the same time,this paper divides the business model into four dimensions: value proposition,profit model,resource integration and operation mode,and carries out the reliability analysis,validity analysis,correlation analysis and regression for the proposed model using SPSS analysis software,through which the paper draws the results of the study.Finally,based on the results of the research,the paper concluded the corresponding management enlightenment,the limitation analysis as well as the future research prospect.This paper analyzes the innovation of enterprises business models driven by sharing economy through empirical analysis,enriches the innovation of business models and introduces the latest concept of sharing economy,which is innovative.Through the research in this article,the author hope to provide some theoretical guidance for the innovation of business model in the current environment. |
