| With the rise of big data,cloud computing,and mobile Internet technology,various emerging business formats continue to appear.The traditional economic business model has been unable to satisfy the development needs of the new time,while the sharing economy has gradually entered people’s vision,and has risen rapidly in the global markets,becoming an economic model that can create great value.With the power of mobile Internet,sharing economy refers to a new business model that optimizes the configuration by connecting isolated sellers and buyers through a third-party platform to realize the optimal allocation of social idle resources.Due to lack of research,this study focused on the issue and developed a new business model that has a series of advantages compared to the traditional model.Therefore,in just a few years the wave of sharing economy has swept across many fields around the world,overturned the transportation,medical,leasing,and other traditional industries,and was highly recognized by the government and gradually get on the right track.In recent years,many newly created sharing economy enterprises have been born in China.However,with the rapid development of sharing economy,various drawbacks emerged,and even many sharing economy enterprises became bankrupt because their capital chain has been broken.In order to gain a competitive advantage in the competitive environment of the multilateral market,most sharing economy enterprises began to innovate their business models.As an important part of enterprise development,business model innovation has ushered in new opportunities and challenges in the new economic environment.Based on the existing research results,firstly,taking the background of sharing economy as the starting point,this paper expounds and analyzes the content and characteristics,and development status of sharing economy and business model innovation.Secondly,this paper puts forward its view on the connotation of sharing economy and business model innovation,specifically analyzes the differences between sharing economy model and traditional economic model,highlights the innovation of sharing economy business model,combines Osterwalder nine elements business model canvas with the characteristics of sharing economy enterprises,summarizes the elements business model of sharing economy enterprises,laid a theoretical foundation for the construction of the research model.Thirdly,this paper selected 107 representative sharing economy enterprises from different industries in China as the research sample and collected the data parameters of the recent 5 years.Next,this paper analyzes and summarizes the literature review on the constituent elements of business model in China and abroad,puts forward its own opinion on the innovation of enterprise business model under the background of sharing economy and the influencing factors of sharing economy business model,and takes technological innovation,entrepreneurship and external competitiveness as the key factors affecting business model innovation.This paper constructs a research model based on the influencing factors of enterprise business model innovation driven by sharing economy and divides the innovation performance of business model into four dimensions:value proposition,core resources and capabilities,channel pathway,and profit model.The correlation analysis and regression analysis were carried out by the STATA14.2 to test the hypothesized relationships of the study.The empirical results show that:1)Technological innovations,entrepreneurship,and external competitive pressure impact on business model innovation of sharing economy enterprises at different levels.Among these three variables,technological innovation has the greatest significant impact on the four dimensions of business model innovation,followed by external competitive pressure and entrepreneurship;2)Under the sharing economy model,technological innovation plays a particularly prominent role in promoting core resources and capabilities,and channel pathways;3)Entrepreneurship will promote the value proposition innovation of sharing economy enterprise business model,but it has a negative impact on profit model innovation.But if sharing economy company wanted to focus on core resources and capabilities innovation or channel pathway innovation,entrepreneurship may not need to be taken into account;4)External competitive pressure under the sharing economy has a significant negative impact on core resources and capabilities innovation,channel pathway innovation,and profit model innovation of the company.Meanwhile,it it’s impact on the value proposition is not obvious.Therefore,if sharing economy enterprises want from the value proposition innovate company’s business model,the external competitive pressure may not need to be taken into account.Finally,this paper puts forward countermeasures and suggestions for the business model innovation of sharing economy enterprises based on the research results and also explains the shortcomings and areas for further improvement,and expresses the future research directions of the study.Through empirical analysis,this paper studies the innovation of enterprise business model driven by sharing economy.The research conclusions will help to better understand the innovation mechanism of sharing enterprise business model,and provide useful references and practical guidance for sharing economy enterprises to innovate their business model. |
