Research On The Application Of Social Media Marketing In Catering Companies

With the continuous development of the Internet,the number of users in social media in our country has grown exponentially.Especially after the emergence of various types of social software applications,the overall coverage of users has been on the rise.Weibo,WeChat and other app,because the interface is simple,there is no time and space constraints,easy to operate,loved by people,has become a necessity for people to spend idle time.Business people are also gradually discovering the attractiveness of social media to the public.Social media aimed at establishing a relationship chain are gradually being paid attention to by enterprises and used for marketing work.Compared with the traditional media,social media has strong superiority both in the way of communication and in the effect of communication,playing a more and more important role in enterprise brand marketing communication.Diet is a must for people's life.There are also old saying goes that people eat for food.In particular,the catering industry,its own brand image of the excellent decision of whether people choose to purchase spending,and on the other hand that the user experience in the social platform to share the exchange,But also to a certain extent determines the brand building.Under the current new media environment,enterprises have become the main trend of their own development through social media marketing.This article mainly studies the application of social media in catering industry,focusing on how catering companies use social media to promote marketing and finally obtain the best effect of communication.The first part is the introduction,the second part is the concept and theory.The two parts are mainly for the following text.The third part introduces the necessity of social media marketing in catering enterprises,The fourth part introduces the actual case,analyzes the social media marketing case of S Company and the problems in social marketing of Catering Business in the past,and the fifth chapter puts forward the specific strategy suggestion of social media marketing in Catering Industry.Finally,I summarize the full text and propose the outlook.