The Research Of The Business Model Of Culture Business Tourism Project "The Impression Of Jinan"

Influenced by the government's policy of combining literature,business and tourism,and influenced by the pattern of urban complex model,the culture business tourism project has become a new form of industrial agglomeration.Complex format,deep integration,high investment,long cycle and high risk become the main characteristics of the culture business tourism project.In terms of the characteristics of the culture business tourism project,it will lead to changes in the cultural tourism industry in the short term,it will have charicteristic development in the medium term and become a kind of cultural heritage in the long term.In recent years,along with the development of commercial real estate,the theme of commercial real estate in the market competition is becoming increasingly obvious,personalization and differentiation become winning factors in future market.The impression of Ji'nan project talked about in this paper,it follows the direction of development of the culture business tourism project,contains paticular culture attribute,shows the characteristics of the city,integrates into the modern lifestyle and consumer format.Peter.Drucker said: "the competition between enterprises is not the competition between products,but competition between business models." A good business model is a better capability of sustainable profit making.Therefore,the impression of Ji'nan as the culture business tourism project,it is particularly important to establish and optimize its own business model.From the strategic point of view,this paper has a brief analysis of the six elements of business model,and analyses the existing business model of impression Ji'nan project by using the orientation theory and value chain theory,points out the existing problems:the lack of elemental analysis system of the business model,the weak pertinence of meet the demands of market and customers,the non-reflection of value of operations management in business model.To solve these problems,the business model of the project is optimized.The improvement programs are raised in the project positioning,profit model,internal operating systems,external networks.And the necessary protection to the project implementation is mentioned.Finally,the limitations and shortcomings of this paper are described,in order to further study in business models.