Reserach&Development Of Taining Royal Equestrian Culture Tourism Complex Project

With the improvement of economic development and people’s living standard, the national consciousness of tourism and leisure are improving. Synoptic situation in the field of land comprehensive development in recent years, it is not hard to find:Mosaic has made the government to guide regional tourism development, tourism group of tourism real estate development, real estate enterprise innovation development pattern of the mainstream. This trend, and even a longer period of time in the next five years will continue to exist, it is the direction of tourism industry, China’s real estate development in the direction of innovation and government guide the direction of the area to upgrade. The key for two reasons is:one is the advent of the era of leisure and leisure demand patterns to make market economy ability to shift from single to multiple leisure sightseeing; the other is to promote tourism and leisure has strong to enrage, industry integration and regional leading role, to promote regional development. As a result, to make the market demand to adapt better, create more comprehensive benefits, government agencies, tourist groups and property companies, on the regional land comprehensive development project, have more and more points to the "tourism complex" this new model. Equestrian culture tourism complex project of this article is based on the horse racing, horse show for attracting tourists, promote the local tourism, the development of tourism, so as to develop the local economy, and drive the project form a complete set of residential, commercial shops, hotels and other industries. In this paper, starting from the concept of complex equestrian tourism and business models, this paper firstly analyses the feature of the equestrian tourism complex, and then to make royal equestrian culture tourism complex project as an example, combined with the timing of tourism resource advantage, analyzing the royal equestrian tourism complex project feasibility study, so as to provide reference for the equestrian complex cultural tourism promotion.