Analysis Of Financial Performance Of Traditional Enterprises M?A Internet Enterprises

The development of China's capital market has been increasingly perfected,and various policies have been continuously introduced and implemented.The M&A market has been increasingly prosperous and standardized.In recent years,the number and amount of M&A cases in China have also increased significantly.In 2016,China's M&A market completed a total of 3,105 transactions,an increase of 15.3% over the previous year,of which 2,469 transactions had been disclosed,totaling 1.84 trillion yuan.Premier Li Keqiang proposed the "Internet +" work plan in the 2015 government work report.The Internet industry's popularity in China's M & A market has rapidly increased and its scale has grown year after year.Under the background of economic restructuring,a large number of traditional enterprises have achieved the purpose of industrial transformation by means of mergers and acquisitions of Internet companies,further improving traditional business management models and concepts,adjusting industrial structures,and complying with the development rhythm of the new economic era.At present,under the social background of informationization and technology,Internet companies are rapidly advancing towards prosperity through the driving force of the times,and have grown into the darling of the market and the focus of the times within a short period of time.In 2016,the number of Internet industry cases in the M&A market reached 378.,winning 12.2%.The research angle chosen in this paper is the financial performance of traditional enterprise mergers and acquisitions of Internet companies.Such mergers and acquisitions have only attracted attention in recent years,and there are few relevant studies.Therefore,it is necessary to study the effect of mergers and acquisitions.In this paper,the purpose of Keda Group Co.,Ltd.M&A case is mainly to achieve diversification and gradually transform to the Internet business,which is very representative in the context of current industrial restructuring.In addition,this article not only analyzes the case itself,but also conducts in-depth analysis of the two industries in order to obtain more objective conclusions and provide more valuable suggestions for the traditional enterprise mergers and acquisitions of Internet companies.This article first describes the research background and significance,domestic andforeign related literature,research ideas and methods.The second chapter is mainly about the related concepts and theoretical basis,the definition of traditional enterprises and Internet companies,and the introduction of M&A performance research theory.The third chapter analyzes the status quo of the development of traditional industries and Internet industry,financial indicators and the status quo of traditional enterprise mergers and acquisitions of Internet companies through a large amount of data to explore the necessity of the merger and acquisition of Internet companies by traditional enterprises.The fourth chapter is the introduction and motivation analysis of Keda Group Co.,Ltd.M&A case.It introduces the basic situation of M&A parties and the implementation process of mergers and acquisitions.Then,based on relevant theories and industry background analysis,it further analyzes the merger and acquisition motives of the case.The fifth chapter is the performance analysis of Keda Group Co.,Ltd.mergers and acquisitions case.It uses the event research method to analyze the short-term wealth effect,uses the financial analysis method to compare with the average financial indicators of the same industry,and excludes the impact of external factors such as economic environment and industry fluctuations on corporate performance.Analyze the financial performance of listed company mergers and acquisitions,and use the EVA analysis method to perform mid to long-term performance analysis.The last chapter is the research conclusion and suggestion of this article.Based on the result of the case analysis,it draws conclusions.Then it proposes countermeasures and suggestions for the M&A of Internet companies by traditional enterprises,and makes further prospects.