Sustainable Development Strategy Research In Hensheng Business Group

Shanghai hengsheng enterprise(group)is a trade,real estate consulting,agency services,property management gradually to the real estate investment and development,star hotel operation and management,engineering construction mainly of private enterprise group.Hengsheng group after 20 years of entrepreneurship,enterprise scale by the development of startup 500000 yuan capital to assets of about 1.5 billion yuan now,annual sales of 4 billion yuan of private enterprise groups,formed its own core industry and the management pattern,laid the foundation for sustainable development.However,in view of the changing market environment,how to make on the basis of the existing enterprise through continuous innovation and transformation,the path of sustainable development,there is an urgent need to solve is the hengsheng company's major strategic issues.In this paper,based on the experience of the hengsheng company more than 20 years development,guided by the socialist economic theory with Chinese characteristics,the hengsheng company a new strategy of sustainable development for feasibility study.The trial is more popular in current economic theory PEST analysis model and SWOT analysis model,to further the development of new strategies for the company to systematically study and analysis of internal and external environment for the development of the company,analysis the internal driving force of the development of the company and the core competitiveness,put forward the company long-term development ideas,objectives,planning and implementation steps.Hengsheng company's new development strategy will span of 30 years,the development area in Shanghai as the center,radiation Yangtze river delta.In this period of development,the company through the innovation and transformation,adjust industry,enterprise and implement new industry layout,become the industry optimization,asset quality,good benefit and brand best medium privately operated enterprise group,play an active role in the social and economic development.