SF Net (real Estate Network Operator) O2O Model Customer Flow Analysis

020 drainage inherited from marketing,is a part of marketing,but also carried out theoretical innovation and tool upgrades.020 drainage has a strong practical characteristic.To find an effective method and general rule of 020 drainage,we cannot stick to the theory discussion,but also need to actively carry out practical activities to promote and verify.In this context,the article adopts methods such as literature research,field investigation,and case analysis.Through a large number of theoretical studies and field investigations and researches,the development of 020 drainage in SF Networks is used as a case,combined with practical work practices.And final the related issues of the company’s 020 drainage are worked out.The article research is mainly composed of five parts.First,through the introduction part,I introduce the research background of the article,the significance of the research,review the domestic and foreign literature,and summarize the research content and methods of the article.Second,through the theoretical review part,I summarize and review the current research results of 020 drainage,comb and summarize the relevant theories and literature,and discuss the connotation and essence of 020 drainage marketing theory and related theories,to find the theoretical basis and methods for SF Networks.The article focuses on the concepts of 020 drainage,the characteristics of 020 drainage,the mode of 020 drainage,and the basic mode of 020 drainage.Thirdly,analyze the background of SF network and 020 drainage management status,outline the basic background and market environment of SF network company,analyze the practice and status quo of SF network company 020 drainage,and find out the main problems of current SF network company 020 drainage.Fourth,taking the evaluation method of fuzzy mathematics,the company has conducted an empirical evaluation of the effect of 020 drainage,and conducted in-depth research on the reasons for the evaluation of the relevant results.Fifthly,aiming at the problems encountered by the SF network company 020 drainage,points out the principles and goals of the solution,and put forward specific suggestions for improvement.Focus on the company’s enhanced channel management,implementation of 020 drainage channel expansion strategy,enrich marketing scenarios,increase customer experience,through advanced customer relationship management systems(CRM),based on user big data to analyze customer information,and in-depth customer Consumer behavior and spending habits,achieving accurate marketing.Improve the performance appraisal program,improve service quality,and fully promote the efficiency of O2O drainage,and put forward countermeasures and suggestions.Sixth,summarize the conclusions of the article,point out the deficiencies in the article’s research and the future direction of the article’s research.The research findings of the article found that:The O2O drainage switching scenario is relatively single,and it can not implement accurate marketing for customers.At the same time,it lacks the big data analysis of the customer system,and the custom perception of customer consumption,etc.,the performance assessment method of O2O drainage.Without soundness,it is necessary to strengthen channel management,implement the expansion strategy of O2O drainage channels,conduct big data analysis on customer information through advanced customer relationship management(CRM),improve performance assessment programs,improve service quality,and fully promote the efficiency of O2O drainage.