Study On The Promotion Strategy Of The Added Value Of Chinese Chestnut Industry In Heyuan

In recent years,the demand for efficient use of agricultural resources has increased.The government has introduced policies to further increase the added value of agricultural products.Chestnut is one of Heyuan City's brand-name specialty agricultural products and is the main source of income for farmers in mountainous areas.In recent years,the size of the chestnut industry in Heyuan City has been greatly developed.However,with the vigorous development of modern agriculture in Heyuan City and the impact of the international financial crisis,this traditional industry has suffered a certain degree of impact and challenge.The price of Chinese chestnut has emerged.Large fluctuations.With the rising cost of chestnut production and management,it is doubtful whether chestnut farmers will continue to rely on traditional tree species and traditional management methods to obtain the desired economic benefits.Therefore,research on the added value of chestnut industry in Heyuan city will help to improve the production efficiency of chestnut in Heyuan City.It has very important practical significance and theoretical significance.Firstly,this article briefly explains the background of the topic,the source of the problem,the purpose and significance of the research.At the same time,a detailed literature review on the status quo of domestic and overseas theoretical studies on the added value of chestnut and the industrial chain etc.is conducted;then,the current status of the production and market of chestnut in Heyuan City is analyzed in detail,and the main current improvement of the chestnut industry in Heyuan City is identified.On the basis of field research,a comparative analysis of the influencing factors of the added value of the chestnut industry in Heyuan city was made through the smile curve theory;finally,on the basis of a comprehensive analysis,it was proposed to establish and improve the strategic mechanism for raising the added value of the chestnut,To build a chestnut market system,correctly guide the cultivation and development of the chestnut industry and improve the supervision role of government functions and other strategies.It is hoped that this study will provide valuable reference and reference value for the development of the chestnut industry in Heyuan City.It will accelerate the industrialization development of the chestnut industry in Heyuan City and improve the utilization of resources.It will play a leading role in demonstration and promote economic development.Based on the specific investigation and research of the chestnut industry in Heyuan city,this paper analyzes the status quo of the chestnut industry in Heyuan through literature research,field surveys and other research methods and methods,and explores the issues of low added value in the development process,and concludes To raise some common problems faced by the added value of the chestnut industry,analyze the reasons for this,and put forward effective measures and suggestions.