Analysis Of The Consequences Of Jilin Aodong "Pharmaceutical And Financial Investment" Strategy

This thesis takes Jilin Aodong as an example to study the influence of "main business + financial investment" strategy on the company's operational and financial status.Nowadays,with the increasingly fierce domestic market competition in China,it is a common choice for listed companies to seek performance growth through the combination of main industry and financial investment,but academia and the financial industry have been mixed about the impact of this model.This article attempts to analyze the influence of the independent diversification strategy on the business,finance,and accounting measurement by the case analysis,help the enterprise to make a reference to the strategic adjustment and enhance the understanding of the operation mode and decision-making.This thesis is divided into six chapters.The first chapter is an overview,elaborating the research background and literature review.In all kinds of literature about enterprise independent diversification,the influence of the "main industry and the financial investment strategy" can be divided into three categories.Based on this research background,this article adopts a case analysis method.The second chapter is the introduction and preliminary analysis of Jilin Aodong's strategy of"pharmaceutical business + financial investment".After a brief introduction of the development history,this paper analyzes the motivation of Jilin Aodong to take such a strategy and the possible advantages and disadvantages.The third chapter verifies the response of this strategy to the company's financial statements through preliminary analysis of various financial data.The fourth and fifth chapter discuss the impact of such strategy on operation,financial policy,stock price and operation strategy in detail.Finally,in the sixth chapter,based on the above analysis,the conclusions and suggestions are given.Through the analysis of data and financial statements,this thesis holds that the investment in GF securities has brought a positive impact on the company.From the financial perspective,the investment brought substantial investment returns,at the same time also prompted the main pharmaceutical income and decreased the financial lcverage.The fly in the ointment was that Jilin Aodong did not use its investment income effectively and affected the net profit,thus increasing the volatility.From the perspective of operation,Jilin Aodong did not neglect to invest in its core business.Through the study of this case,this paper suggests that the implementation of "the main business plus financial investment strategy" must be based on the consolidation of the main industry and carefully select the invested enterprises to make long-term investments.