Research On Tourism Marketing Of W Ecological Scenic Spot In Liaocheng City

In recent years,with the rapid development of the tourism industry,tourism concept of our citizens is constantly changing and upgrading.While the traditional way of tourism is still popular,more advocate natural,ecological and health tourism is also more and more recognized and loved.At present,the country vigorously advocates the concept of green development,and all walks of life are actively exploring how to correctly handle the relationship between economic development and ecological environment protection.From the view of the tourism industry,ecotourism is the best combination of the green concept and the development of the industry.At present,around the government and enterprises quickly notice the ecological tourism opportunities,and then have the use of the local natural and geographical characteristics of the construction of ecological scenic area project,also develop ecological tourism.Tourism in scenic spots should not only take the market of the traditional tourist attractions,but also deal with the competition between the increasingly rising ecological scenic spots.If we want to ensure that the ecological scenic spots can win in the fierce market competition and achieve stable and healthy development,it is essential to make scientific marketing plan.This paper takes Liaocheng W ecological scenic area as a case study area,which is based on the the Yellow River water storage pool.It has rich water resources,unique the Yellow River culture and sediment resources.However,the basis of scenic pool before delivery is only bear the water storage function,scenic spot was based on the delivery pool.In the surrounding area of Liaocheng City,even in Liaocheng,the awareness is relatively low.We must grasp the key to marketing,make tourism marketing planning and brand promotion to attract tourists and ensure sustained profitability,achieve the healthy and stable development.Therefore,the study of tourism marketing of W ecological scenic area will have important theoretical and practical significance.With the help of domestic and international theoretical results about the ecological scenic tourism marketing,we make full use of survey research method,literature review method and SWOT analysis method,and closely relate to ecological scenic spot ofLiaocheng city and the marketing environment.We analyze not only scenic spots in the marketing advantages and disadvantages,opportunities and threats,but also the marketing status quo and problems of W ecological scenic spots.We design a tourism marketing plan for the scenic area in three aspects of marketing strategy,marketing strategy and value promotion,and make appropriate security measures on the basis of pre assessment to ensure that marketing programs achieve the desired effect.