Research On The Business Development Of The “Shengrong Business” Platform Of The Construction Bank

Since 1990 s,with the overall popularity of the Internet,Internet-based e-commerce came into being.it was being applied in the more and more industries.And more finance needs are needed with e-commerce became used.Consumers can do traditional financial business online benefits from the rapid development of technology.It gives opportunity to enterprises like ALI and JD,they grew their internet finance based on their platform,and became powerful enough to against traditional commercial banks.Traditional commercial banks have to accepted challenge and adjust the new rules,grew some new business like e-commerce.China Construction Bank,the first in the industry,built a e-commerce platform,“Shan Rong Commerce”,and do more internet finance business with it.so far,it works well.This paper introduces theory of e-commerce,and analysis “Shan Rong Commerce”.We do believe that China Construction Bank built e-commerce and do internet finance business is a positive response to national policy,it benefits to deepening financial reform.It also helps small and medium-sized enterprises' raise capital problem.On the other way,CCB can cut costs by do business online.“Shan Rong Commerce” is a innovation and takes low risk.However,there are many problems in this platform,just like user experience still not good enough;Problem response is not timely,and so on.This paper will analysis the reason and the way to solve it.