Research On Development Strategy Of Tea Culture Tourism Products In Changning County

Under the background of experience economy,traditional sightseeing tourism can no longer satisfy the diversified and personalized tourism needs of the general public.As a kind of experiential travel method,tea culture tourism is gradually favored by many tourists.Therefore,many famous tea producing areas in China began to explore how to develop tea cultural tourism resources and develop tea culture tourism.Changning County,Baoshan City,Yunnan Province has a long history of tea planting and is rich in tea culture resources.Although Changning County has begun to explore tea culture tourism suitable for itself,it is still in its infancy,lacks systematic and reasonable planning,and has not formed a certain scale and system.This article uses literature analysis,field research,questionnaire analysis,and in-depth interviews.It uses theory such as tourism sustainable development theory,experience economic theory,and tourist behavior theory as the theoretical basis for this article,and uses qualitative and quantitative methods for analysis tea culture tourism product development in Changning County.Through on-the-spot observation and exchange interviews with local residents and several representative tea companies,intuitively understand the tourism resources of the tea culture in Changning County,the status of tea culture tourism product development,and the conditions for it development.Through questionnaires on tourists,analysis the basic conditions of tourists,tourists' preferences and satisfaction with tea culture tourism products,in order to provide evidence and data support for the research on development of tea culture tourism products in Changning County.The study found that due to the lack of understanding of the tea culture tourism by the government and the general public,the lack of government guidance,and insufficient capital investment,there are many problems on the development of tea cultural tourism products in Changning County,such as blindness in resource development,single products and similar forms,insufficient depth of tea culture digging,a single mode of development,insufficient propaganda,lack of talent,etc.At the same time,due to the above problems and the relatively low level of tourism factors such as “food hospitality travel visit shopping entertaining”,tourists' overall satisfaction with the tea culture tourism products in Changning County is relatively low.Therefore,based on the above issues and combined with the characteristics of tea culture resources in Changning County,this paper proposes to build a tea culture tourism product system that integrates folk culture tourism products,eco-tourism products,rural tourism products,health tourism products and leisure and holiday tourism products.The tea cultural tourism product development model of "Yunnan Ancient Tea Tree Culture Grand View Garden + Ancient Tree Source Tea Exploration Tour + Tea Horse Ancient Road Tour".At the same time,the development of tea culture tourism products is guaranteed in terms of resource protection,government guidance,factor protection,policy support,capital investment,and talent protection.