| With the development of society and economic,more and more 0-6 infant family focus their attention on early education.Because of the increasing demand of early education,the early education institutions have grown with time.Faced with the lots of curriculum provision system,the overwhelming variety of early education products and the multifarious marketing activities,it is difficult to consumers to make an accurate assessment.But beyond that,on account of early education is a professional industry,there is less differentiation between products from competitors,and the explicit demand market of early education industry is reaching saturation levels.Under the background of highly competitive market,traditional marketing model is very common to use,it cannot highlight the advantages of the early education institutions.It is urgent to find a new way to develop implicit demand market of early education industry to stand out from the competition,seize the market opportunities.This paper based on the theory of consumer's purchase intentions and implicit demand theories,discusses the current situation and characteristics of D early childhood education center.This paper designed a questionnaire survey by examining some of the most common factors to affect purchase behavior.According to the analysis of questionnaire data,this paper intends to build a marketing mode and propose corresponding strategy to develop the implicit market of D early childhood education center.This marketing development strategy is innovative and prospective,the appropriate use of the strategy can bring the D early childhood education center a favorable market competition ability and expand development space in the future.Moreover,it has even been helpful to play an enlightening role for other similar organizations,choosing scientific marketing strategy.And it has practical and guidance role in the healthy and sustainable development for early education institutions. |
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