Research On Marketing Strategy Of Sunshine And Rain Dew Early Education Center

Sunshine rain dew early childhood education center is located in city a with certain popularity,but with the participation of many competitors,the performance growth slowed down.In the face of increasingly fierce market competition,how to create a new situation of marketing has become a focus issue in front of sunshine and rain.In this paper,Sunshine and dew early education center as a research object,using the relevant marketing theory,to develop a suitable marketing strategy for Sunshine and dew early education center,and try to provide a universal marketing strategy for similar early childhood education institutions.First of all,based on the systematic analysis of domestic research trends and related theories,pest and SWOT are used The analysis method makes a comprehensive and systematic analysis of the internal and external environment of sunshine and rain dew.Secondly,it uses the target marketing strategy to make a market analysis of sunshine and rain dew.In addition,it uses the questionnaire method to make a questionnaire survey of the current marketing situation of sunshine and rain dew early education industry,to clarify the current marketing situation of sunshine and rain dew early education,and to provide a strong practical support for the formulation of its marketing strategy ?Finally,from the four aspects of product,price,channel and promotion,the marketing mix strategy of sunshine and rain dew is designed comprehensively.