Research On The Development Strategy Of Third-party Payment Companies

The third party payment has been a powerful force in the field of Internet Finance in China.However,due to the particularity and superiority of the industry,it makes it more likely to become a form of future finance.With the central bank's third party payment regulation "new regulations" the release of the draft,"the history of the most stringent regulatory measures of the new regulations so that three party between the new financial and traditional financial and regulatory game has entered a new stage,the S company as a member of the industry,to win a space for one person in the fierce in the competitive market,develop a reasonable and effective development strategy is particularly important.First of all,with the help of PEST analysis of the macro environment and the industry faces method and the Potter five forces model respectively to the S payment service company's competitive environment analysis,combined with the related basic situation and operation of all aspects of the S payment services company,and then analyzes the S payment services company's internal environment,so as to provide the basis for formulating development strategy S payment service company.Secondly,with the help of GSM matrix analysis and GE matrix analysis method,the feasible development strategy of S payment service company is determined,the goal of its strategy development is formulated,and the concrete implementation plan of development strategy is put forward.Finally,in order to better meet the S payment service company product,market expansion strategy implementation,from risk control,capital investment and company management system three aspects of security measures.