Development Strategy Of Z Third Party Payment Company

With the promotion of our country’s economic development in recent years, third party payment industry goes into high-speed development stage, especially for bank card POS acquiring, which occupies the maximal trade share. POS acquiring industry will have tremendous development space in the future, prompting various banks and old payment companies to consolidate their market position constantly. Moreover, new organizations also try to enter into this industry. As a consequence, industrial competition is increasingly violent. For lots of middle and small-sized enterprises in POS acquiring industry, the common current problem is to how to obtain long-term development in the competition.Therefore, as for research objects, the paper selected a middle and small-sized enterprise, Z Company, who has certain representativeness in POS acquiring industry. Research method applied corporate strategy formulation and selective theory to practical research on marketing strategy of Z Company. Through growth-oriented strategy and related theory of strategy implementation, the paper formulated implementation measure of Z Company’s growth-oriented development strategy. Research thought is from whole to part, transmitting into layers. The paper, proceeding with the core of development section that impacts development of Z Company, carried out comprehensive analysis on Z Company’s marketing and formulated the development strategy that adapts to development of Z Company. Its main contents are concluded as follows:First of all, the paper narrated situations and main problems of third party payment and POS acquiring industry for Z Company, and then summarized and analyzed current situation of Z Company in detail. Thus, the paper elicited that core link of impacting development of Z Company lies in development, and presented the research subject of development strategy.Secondly, the paper analyzed development environment of Z Company through EFE matrix and IFE matrix. By synthesizing SWOT analytic approach, GMS matrix and GE matrix, the paper presented alternative development strategy of Z Company and confirmed the growth-oriented development strategy that is the most suitable for development of Z Company through QSPM matrix.At last, aiming at research discussion on growth-oriented development strategy of Z Company and based on specific growth-oriented development strategic positioning of Z Company, the paper came up with pattern, plan and specific measure of implementing growth-oriented development strategy in Z Company, as well as safeguard measure of implementing growth-oriented development strategy.