Research On The Financial Strategy Of Ping An Insurance Company Of China Based On The Enterprise Life Cycle

In the construction of enterprise financial strategy,is a main line with the growth of the life cycle,from the perspective of life cycle theory,can effectively guarantee the enterprise financial strategy has stronger purpose.From the current situation of enterprise financial management mode,most enterprises is basically the traditional mode of financial management,financial strategy is usually based on the enterprise itself to judge the investment and financing behavior,seldom able to stand in the overall perspective of enterprise life cycle development,to build a suitable for enterprise future development needs of financial strategy system.Therefore,it is necessary to change the existing financial management strategy of the enterprise in order to ensure the realization of the enterprise's overall strategic goal in the future.Along with our country the steady growth of the national economy and the good development trend in recent years,people's income increase gradually,gradually improve the living standards and purchasing power increased,consumer demand is expanding fast,created favorable development opportunities for the insurance industry in our country,China ping an insurance company was founded in 1988,gradually grow into the world top 500 enterprises.The future of China's ping an will be based on insurance,bank,investment as the main body,the pursuit of long-term,stable and healthy development,to create the sustainable growth of the value of each stakeholder group as the goal,and grow into the international leading integrated financial services group.The financial strategy of ping an insurance group of China has certain industry representativeness.Therefore,this paper analyzes the financial strategy of ping an from the perspective of enterprise life cycle.After elaborating and analyzing the background and significance of the study,the main research situations of the theory of financial strategy and life cycle are reviewed,and the corresponding summary and comments are made.Based on theoretical knowledge,this paper analyzes the case of ping an.The two methods of the comprehensive life cycle theory divide the life cycle of su ningyun into a long term.First for the company's current strategic goals,and then respectively analyzes the financial strategy,China's ping an is summarized as a solid basis for positive funding strategy,build a diversified financing channels and financing mode,meet the needs of the company scale expansion of capital implementation of expansionary investment strategy,ensure effective expansion,increasing the service efficiency of funds dividend distribution strategy,give priority to choose low cash dividend distribution policy,ensure the security of the enterprise growth.Finally,the financial strategy of ping an has been adjusted.