A Research On The New Community Services Under The Background Of "The Internet +"

With the technology development and popularity of mobile Internet,people in work and life dependence on the Internet is increasing.Internet has a long tail of low cost,with this advantage,the Internet can be traditional industries to achieve business on the Internet,which is a traditional industry,industrial upgrading.SOLOMO model is a product of the Internet platform is an important analytical framework,it contains three elements are social,localization and mobile,through the network platform,consumers and businesses to build a bridge,when the number of users reaches a certain size,the platform can achieve near-zero marginal cost of operation,and users can also derive some concessions.Property management companies are also facing pressure to upgrade the traditional business model,in recent years,rising labor and energy costs increased background,property services company profit margins have been squeezed,operating under increasing pressure.In the development of the wave of "Internet + community" in the industry,property services companies have occupied the advantage of the client and the business side,but there are no barriers on the technical realization.Color Life as a domestic community service operation the first unit,has a certain accumulation in the property management industry.Its community platform in the mobile terminal to import low-cost traffic,while based on the inherent advantages of property management companies,can give full play precision marketing,at the same time,the use of the advantages of proximity and residential property owners,fully carry out interactive marketing within the community,to achieve a good SOLOMO Theory practice.Of course,the color of life in the development of some problems,based SOLOMO theory can be found,the color of life to improve management of the size and number of users,open up the mobile end payment system,strengthen community communication capabilities,hatch new application forming community internet ecosystem and other aspects also need further improvement.