Research On The Marketing Strategy Of DC Financial Services Company's Inter-bank Business Services

With the rapid growth of the national economy and the maturity of the market competition mechanism,financial service companies have used their flexibility to provide services to banks and have effectively mobilized the vitality of the financial market.However,with the rapid increase in the number of financial service companies,the market competition has become fierce,and the banking interbank business market has been strongly impacted,and the tightening of national interbank business regulatory policies has brought many disadvantages to the survival and development of financial service companies.influences.In addition,bank customers also continue to mature with the development of the business,information of financial service providers is more open,customers tend to be more rational choices,and at the same time create a more mature market,which will undoubtedly further compress the financial services company's living space.Based on the above background,this article takes DC Financial Services Company as a practical case to start the research of the financial services company's interbank business.The specific research contents are concentrated in the following four aspects: First,a comprehensive summary of the banking industry's business model and business characteristics is conducted,and The theoretical analysis of the service marketing analysis method was carried out.Then,combined with the DC financial service company's case analysis,the SWOT analysis was used to analyze the existing problems in the development of the DC financial service company's interbank business;and third,the STP analysis method was used to help the DC financial service company determine The target market for interbank business;Fourth,the development of DC financial services company interbank business service marketing strategies and safeguard measures to provide strong support for the development of the DC financial services company's interbank business.Based on the above research,it can provide reference for DC financial service companies to adjust service marketing strategies,and provide effective development suggestions for the company to improve profitability and enhance market competitiveness.At the same time,it hopes to provide a certain reference for improving the service marketing strategy of some segments of the financial market in China.