The Study On The Cooperation Model Between Commercial Banks And Third-party E-commerce Platforms

The cooperation between commercial banks and third-party e-commerce platforms is the integration of financial internet and the informatization of industry,which is attributed to the area of internet financial.This paper explicates the theoretical basis of internet financial on the basis of review and summaries of related research literatures in recent years.Its connotation of cooperation model is explained and the participation main body and the basic flow during the process of operation is introduced.Taking the “E-credit” of China Construction Band as an example,this paper introduces the history of development,business framework,operation model,profit model and risk control model of the cooperation model and analyzed the advantages and disadvantages of the cooperation model between commercial banks and third-party e-commerce platforms,compared with traditional offline bank loan model.The development suggestions about innovative financial services of commercial banks are put forward.The KMRW reputation model,Metcalfe's law and the long tail theory are applied in the study on the cooperation model between commercial banks and third-party e-commerce platforms.The paper explains that the “long tail market” of small and medium-sized enterprises has formed and become an indispensable market for commercial banks.Under the influence of KMRW reputation model,the cooperation model constructs the market environment of honest transaction through the third-party e-commerce platforms.The cooperation model activates the intangible assets which are not recognized in traditional credit models such as reputation assets,credit assets and order assets etc.The risk control and management mechanism of commercial banks is improved by adopting the risk-sharing mechanism.The convenience of the loan business has been improved,and the service scope of commercial banks has been extended from the region to the whole country through the full process online operation.The development of the cooperation model between commercial banks and third-party e-commerce platforms brings the breakthrough point to solve some problems such as the financing difficulties of small and medium-sized enterprises,information asymmetry etc.This paper put forward suggestions from the government and commercial banks.We can realize the “metcalfe's law” of small and medium-sized enterprises loan business.