Research On Compared Analysis Between B2B Model And B2C Model Of China's Export Cross-border E-commerce

In recent years,under the influence of the global economic and trade environment,the development of international trade in our country has fluctuated.The overall trend is that the growth rate has slowed down or even reversed.Against this backdrop,as a China's emerging industries,cross-border e-commerce business has shown a sustained and rapid development,accounting for 30% of China's total foreign trade volume.It has become one of China's major foreign trade import and export models and has given China's foreign trade Economic and real economy a new atmosphere.Based on the international trade environment of cross-border e-commerce in our country,this paper combs the development history and current situation of cross-border e-commerce in China through literature research,data collection and analysis,and business model analysis.From the perspective of our country's export cross-border e-commerce operation process,the paper analyzes all components of China's export cross-border e-commerce and builds a systematic model of exporting cross-border e-commerce.Guided by the export cross-border e-commerce model built,this paper compared and analyzed a various of components in B2 B and B2 C which are two kinds of current mainstream export cross-border e-commerce models in China,and made a case study based on a typical case.Finally,on the basis of the previous content analysis and research,this paper puts forward some suggestions on the development of China's cross-border electricity B2 B and B2 C models and prospects the development of cross-border electricity suppliers in China.This paper hopes that through the above studies,we can analyze the influencing factors and the correlations,and explore the development of cross-border e-commerce at this stage.The purpose of this paper is not about comparing B2 B with B2 C and making a decision of which is better,is about analyzing the strengths and weaknesses of both modes and development opportunities,putting forward the corresponding reference suggestions,and furthermore,hoping to give the development of export cross-border e-commerce some help.