Brand Image Design Of Weiyi Manor

The brand of Wei Yi manor park is positioned as a new type of manor complex.It creates a relaxed,leisure space for busy urban life,provides a healthy lifestyle for people.Through the molding of brand visual image,the culture and core value of the brand are displayed to the consumers.By the way of vision,the consumer and the consumer are in a visual way.A bridge of mutual understanding and understanding is set up between brands to open the door for the brand.In the context of the era of big brand,consumers have enough attention and trust to the brand itself.The design of the brand vision image is to determine the market position and core value of the brand of Wei Yi manor by the preliminary investigation of the market,the psychological research of the consumers,the investigation and analysis of the competitors.Three sets of plans are designed for the brand positioning of Wei Yi manor.The first is to take the modern graphic elements and the representative of Chuxiong Yi nationality.The combination of the cases embodies the brand fashion and elegant temperament;scheme two is a simple,fashionable design style that embodies the attitude of the brand,which seems to be a simplified character figure,which is in fact the extreme detail of the details and the professional attitude of the fine work of the brand.The plan three takes the south of the color cloud as the starting point,and embodies the unique national characteristics of Yunnan and the people.Combination of ethnic characteristics and fashion,showing the unique cultural connotation of the brand.The three sets of designs,according to the target population of the brand,use different forms of expression to combine traditional Chinese style with fashion design elements to convey "elegance and beauty" to the consumer.Through the systematic design of the brand of Wei Yi manor,the enterprise can make the enterprise understand the importance of the visual image to the brand more,make the brand advantage in the fierce market competition,continue and optimize the brand image,finally establish the bridge of communication with the consumers,and obtain the trust of the consumers.