Research On The Business Development Strategy Of “Agriculture, Rural Areas And Farmers” Of DY County Branch Of Agricultural Bank Of China In Yunnan Province

In recent years,the state has paid more and more attention to the development of rural finance,continuously increased its investment in rural finance,improved the rural financial environment,and made the county economy developing rapidly.The County Branch of Agricultural Bank of China has a large number of personnel and assets in the county,has concentrated rural idle funds,and has met the credit demand of rural households at the same time.It is a typical representative of rural financial institutions in China.China's agricultural financial system is in a critical period of reform and transformation,at the same time,the Agricultural Bank of China is also in the deep-water phase of reform.During this critical period,it is necessary to take a holistic view of the national situation,consider the management system of the County Branch of the Agricultural Bank of China and the development direction of the“agriculture,countryside and farmers”business,make strategic decisions,further control the optimize the costs of the County Branch of Agricultural Bank of China,improve the market competitiveness of the County Branch of Agricultural Bank of China,and achieve the sustainable development of county branches.This paper takes the“agriculture,countryside and farmers”business of the DY County Branch of the Agricultural Bank of China as the research object,visits and researches to collect relevant data of the“agriculture,countryside and farmers”business,analyzes the development status of the“agriculture,countryside and farmers” business of the DY County Branch of the Agricultural Bank of China and the problems of“agriculture,countryside and farmers”business in development.Then,basing on the relevant issues,combing with theoretical knowledge and practical work experience,this paper analyzes the“agriculture,countryside and farmers”business of the DY County Branch of the Agricultural Bank of China by the Boston Matrix Analysis and SWOT analysis,and reaches a conclusion.Then this paper formulates development strategy about “agriculture,countryside and farmers”business of the DY County Branch of the Agricultural Bank of China,and puts forward the implementation of strategic guarantees.The conclusions of this study are conducive to promote the rapid development of the“agriculture,countryside and farmers”business of the DY CountyBranch,improve the market competitiveness of the“agriculture,countryside and farmers”business of the DY County Branch,and provide scientific decision-making and reference for the DY County Branch of the Agricultural Bank of China to adapt to the rapid development of the current county economy.